Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing

Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing

Humphrey, W. F., Laverie, D. A., & Rinaldo, S. B. (2017). Brand choice via incidental social media exposure. Journal of Research in Interactive Marketing, 11(2), 110–130. https://doi.org/10.1108/JRIM-04-2016-0025

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