DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS.

DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS.

Humphrey, W. F., & Laverie, D. A. (2011). DRIVING FREQUENCY WITH MOBILE SOCIAL NETWORKS ( MSN ) AND THE MEDIATING EFFECTS OF PRICE AND QUOTA PROMOTIONS. International Journal of Mobile Marketing, 6(2), 46–59.

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