The benefits of social media in marketing education: Evaluating twitter as a form of cognitive flexibility hypertext.

The benefits of social media in marketing education: Evaluating twitter as a form of cognitive flexibility hypertext.

Rinaldo, S. B., Laverie, D. A., Tapp, S., & Humphrey, W. F. (2013). The benefits of social media in marketing education: Evaluating twitter as a form of cognitive flexibility hypertext. Journal for Advancement of Marketing Education, 21(1), 16–26.

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